Customer Relationship Management
Customer Relationship Management solutions help companies capture and analyze data to maximize customer acquisition, retention, and profitability. You can use the Teradata Database’s detailed data and analysis capabilities to identify and optimize business relationships with the highest potential of profitability and growth. Examples include:
- A telephone company can conduct and refine marketing programs targeted at a certain type of profitable customer.
- A supermarket can create incentives based on specific combinations of products that customers tend to buy together.
- A bank can recognize changes in a customer’s life circumstances, such as a new baby or a college-bound son or daughter, and offer timely services such as a new home loan, mortgage insurance, additional checking account, extra credit card, or student loan.
- A retailer can run a department store credit card sales program and filter out those customers who already have that card.
Teradata’s CRM solution, Teradata Relationship Manager, consists of software, professional and customer services, and the Teradata Database to create, maintain, and enhance customer relationships.