Active Data Warehouse
The active data warehouse extends a company’s ability beyond historical data and strategic decisions to bring the decision-making capability to front-line personnel. The tactical decisions such as, “Who should get the empty seat on this airplane?” or “What should I offer this customer to keep her from leaving, based on her history with our company?” can be made more effectively with the right information.
With an active data warehouse, employees who interact directly with customers and suppliers are empowered with information-based decision making at their fingertips. The Teradata Warehouse supports active data warehousing with:
- Capability to handle thousands of additional users and mixed workloads
- High availability and reliability to support mission-critical applications
- Scalability to accommodate an increase in the amount of data, the number of data sources, and the number of applications supported in the data warehouse environment