Internet and E-Business
The Teradata Database provides a single repository for customer information that helps E-Businesses build and maintain one-to-one customer relationships that are critical to their success on the Internet. The Teradata Database supports the fast-paced style of E-Business by allowing many concurrent users to ask complicated questions as they think of them — and get quick answers.
The Teradata Database allows E-Businesses to:
- Capture massive amounts of click-stream data.
- Enable multiple users to ask complex questions of the customer’ click-stream data with near real-time response.
- Protect customers’ privacy with consumer opt-in/opt-out preferences and ability for consumers to check and revise their information stored on the Teradata Database through the Internet or a company call center.